Who knew getting people to pour cold water over their heads could be so profitable? It may be hard to believe, but the ALS Association took in $115 million over the summer thanks to the ice-bucket challenge clogging your Facebook newsfeed. Deciding what to do with the windfall presented a challenge to the Association as …
Posts Tagged: ice bucket challenge
Does the Ice Bucket Challenge Leave You Cold?
It is likely that videos of people dumping buckets of ice water on their heads has filled up your Facebook and other social media newsfeeds in the past few months. And not just anyone. Participants include Bill Gates, LeBron James, and Taylor Swift. So what’s it all about? In short, people are “nominated” to complete …